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EP 133 : Go-To-Market Masterclass - Varun Ravichandran (Head of GTM, Vymo) | Enterprise SaaS | Verticalization | Scaling

The Startup Operator

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The Importance of Standardization in Enterprise SaaS

There are a couple of things happening firstly is that a lot of this was not standardized in terms of what do you show to the customer. You have to have centralized consolidated messaging saying here is our thought process as an organization. And then more importantly once we have sort of assimilated that into our old standard how do we make sure that we actually enable people to use that more powerfully which again is a I mean very challenging sort of process right it's not easy.

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