EP 133 : Go-To-Market Masterclass - Varun Ravichandran (Head of GTM, Vymo) | Enterprise SaaS | Verticalization | Scaling
The Startup Operator
00:00
The Importance of Integrating Marketing and Product Level Requirements
GTN's go to market is by its nature something that sits in between all of these functions. When you overlap with marketing it helps us do marketing better when you overlap product it helps product do better right and so on and so forth. So I wonder if you have some common principles around working with these various disparate functions yeah. You know what is the day in the life of one person in that value chain? What technology do they use, how could their life be better and how can we enable that? That's amazing like the amount of depth that we're able to uncover here basically.
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