The Importance of Brand Messages in Marketing

There is no precedence you know a lot of what we're doing so I want to look at GTM positioning versus brand positioning and positioning could be sales acceleration platform for example. It's extremely important because without that you won't even have a company and you won't be able to grow it is also what will sort of give them a sense of confidence and stability to go with you say versus a large player. There is a fine line but I think I mean we still can look at these as two separate things right?

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