Indie Hackers #008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit
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Mar 22, 2017 
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Starting ConvertKit With A Challenge
- Nathan Barry started ConvertKit with a $5,000 self-imposed budget and a blogging challenge to gain $5,000 MRR in six months.
- After slow early growth and advice to quit, he doubled down investing $50,000, hired a team, and grew rapidly through direct sales.
Big Competitors Are Advantageous
- Having a large competitor in your market proves the market's size and viability.
- Big competitors educate customers, making it easier to position and sell your more specialized product.
Audience Building Essentials
- Teach everything you know, create content daily, and work openly in public to build an authentic audience.
- Consistency over years, not weeks, is critical for long-term audience growth and business success.