How Heaton Shut Down ConvertKit

Nathan Vary: I was talking to Heaton, who founded Kissmetrics and Crazy Egg. He said it's time that you shut down, convert it. You're not going to build a meaningful business by working on it on the side. So he put his other business on autopilot, which is code for letting it go to zero. Nadeau: Then I put $50,000 into ConvertKit, hired a core team and started doing direct sales. The growth from there went from 1300 a month to 1600 to 2,000 to 2,500.