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#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit

Indie Hackers

CHAPTER

How to Find Your First Customers in the Early Days

In the early days, I really looked to the web app challenge to drive those customers. Right at the very beginning, I was doing direct outreach. And so then I got 10 people who did email marketing, you know, pretty well. Instead of saying like, what are your frustrations? And the person says, Oh, well, it's a really, really pain to set up auto responders or set up these email courses,. Then you'll get to the real, real pain and frustrations to solve.

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