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#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit

Indie Hackers

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The Advantages of Targeting a Niche

A lot of people don't understand the advantages of targeting a niche, he says. So I think your lead measures are going to be, does this niche help me identify a list of customers to go after and does it help me get in the door? He adds that there's a trade-off between broad advertising and being specific about what you're doing.

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