S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

1

Introduction

00:00 • 2min

2

The Black Friday Podcast - Episode Nine

01:37 • 5min

3

What Are You Saying About Facebook Ads?

06:13 • 3min

4

The Biggest Mistake I See People Making With Machine Learning

08:54 • 5min

5

Are You Using Facebook's Best Practices?

14:18 • 2min

6

Q Five Fucking Ripped It This Year?

15:49 • 5min

7

Is Retargeting Dead or Is It Alive?

21:00 • 3min

8

Tapcart Apps - A Great Place to Offer Promos

23:57 • 3min

9

Direct Mail

27:05 • 2min

10

Is There a Way to Track Your Brand Spending?

29:14 • 2min

11

Is It a Lookbook or a Pricing?

31:10 • 2min

12

Direct Mail Marketing

33:06 • 2min

13

Can You Over Optimize Your Site?

34:53 • 2min

14

Does It Convert Better?

37:01 • 4min

15

Increasing LTV Is So Important

41:04 • 2min

16

Is Discounting a Good Thing?

43:28 • 2min

17

What's the Definition of ClaviosDefault?

45:18 • 2min

18

What's the Probability of Incrementality?

46:56 • 4min

19

Is Last Click Really Capturing the Value?

50:36 • 2min

20

Are You Using the Last Click?

52:33 • 3min