Down To Chat

S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

Jan 18, 2023

55:46

Creator website

Highlights

AI Chapters

Episode notes

Can You Over Optimize Your Site?

02:09

Is Last Click Really Capturing the Value?

01:57

What's the Probability of Incrementality?

03:40

Introduction

2min

The Black Friday Podcast - Episode Nine

5min

What Are You Saying About Facebook Ads?

3min

The Biggest Mistake I See People Making With Machine Learning

5min

Are You Using Facebook's Best Practices?

2min

Q Five Fucking Ripped It This Year?

5min

Is Retargeting Dead or Is It Alive?

3min

Tapcart Apps - A Great Place to Offer Promos

3min

Direct Mail

2min

10.

Is There a Way to Track Your Brand Spending?

2min

11.

Is It a Lookbook or a Pricing?

2min

12.

Direct Mail Marketing

2min

13.

Can You Over Optimize Your Site?

2min

14.

Does It Convert Better?

4min

15.

Increasing LTV Is So Important

2min

16.

Is Discounting a Good Thing?

2min

17.

What's the Definition of ClaviosDefault?

2min

18.

What's the Probability of Incrementality?

4min

19.

Is Last Click Really Capturing the Value?

2min

20.

Are You Using the Last Click?

3min

In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?"

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Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter

Eli: https://twitter.com/eliweisss | http://eliweisss.com