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Are You Using the Last Click?
I think post purchase surveys. It could be as simple as looking at volume of, let's say you run money on Facebook, right? Just just explore that data for spend throughout the year and run a real progression analysis. A lot of people are telling us that they're first finding out us about them on Facebook or Instagram and then it seems like they're searching later. I'm super happy with ours and we just dug by ours next next on the next one because that could be a test of the week but actually someone that they're putting out are just awesome.