S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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Increasing LTV Is So Important
Marketers and brands need to start looking at is contribution margin. If you're offering a discount in it, that's what you should really be measuring. It took me a while to learn that like I used to run Facebook retargeting ads. The one that were this for different brands, the one that worked best was, of course,. the one that had 10% discount and the dynamic product out of the cart.
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