The Biggest Mistake I See People Making With Machine Learning

I see a ton of brands hurting themselves, shooting themselves in the foot by not understanding how these platforms really work. I just think Facebook gets it right a million times more than a person does. People are still trying to do lookalikes and interests and scaling and surfing or all this stuff. It's like, we're not even going to give you the opportunity to that. The new role is more of a media strategist who looks at data rather than looking at creative.