S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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Can You Over Optimize Your Site?
The question somebody asked you is, can you over optimize your site? And I think we take that as step kind of wider. How do you know what what the right level of optimization for your brand looks like? Over optimizing on ads, over optimizing on PDP over optimizing and in checkout. The more friction you put in the funnel, the slower they're pushing through it.
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