S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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The post pilot ros was probably five times higher than our incremental ros, right? Like give or take. And from some of the screenshots and just things of like post pilot dashboards that I've seen online, like some of that is probably not profitable. So what you have to do is run a holdout. Give them credit. They're actually helping us run the holdout and running the mentality. You can definitely be wasting money, I think.
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