Direct Mail Marketing

There's also most certainly a cognitive dissonance as brands get to a certain size, they're like, we can't be a $200 million brand and not be doing X, Y and Z. So I think there's like a Liberty, Liberty mutual or a Geico that's just always on, but not necessarily directing. Those are very brand. But yeah, no, yeah, I suppose we don't get that much. It definitely works and and it makes you think a little bit about it.