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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

Down To Chat

CHAPTER

The Black Friday Podcast - Episode Nine

Jonathan Shadd: We're at episode nine of the P.L. and peelinsights podcast. Thank you for everybody who's been listening. Black Friday this year has been nuts, so I want to walk you through some of the things that we look at in order to understand how we did retention wise as well as acquisition wise. The last interesting thing I love, we've spoken about audiences in the past, but this is especially interesting because we can see first time customers that came in Black Friday with a better understanding of their AOV,. LTV and all that fun stuff.

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