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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
Down To Chat
Is Discounting a Good Thing?
I think there's going to be a lot of optimizing for finding the right customer, not crazy, crazy discounting. I would be curious if brands are even profitable with their SMS programs all the time,. If you're not looking things on a contribution margin, because you do have a variable cost, a cost every time they send.
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