S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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Is Retargeting Dead or Is It Alive?
Jones: My current views on retargeting are post iOS, probably about a year ago. We found that no matter how hard we tried to exclude customers and websites, visitors with our prospecting they still ended up being shown ads more often. Jones: I truly believe for most brands, having an app as a part of their retention tech stack for owned audiences is such a great idea.
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