S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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Are You Using Facebook's Best Practices?
We're actually right now it's paused for us. We found probably slightly worse performance than our other stuff. But other accounts that I've been in and looked at, I'm seeing it perform better anywhere from like 20% of the overall budget to like 80% is what I've seen. So time will tell, but I would imagine things will go more in that direction.
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