If Books Could Kill "Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change
124 snips
May 4, 2023 AI Snips
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Cafeteria Nudge
- Carolyn, a fictional food services director, experimented with food placement in school cafeterias.
- By rearranging items, she altered consumption by up to 25%, demonstrating the power of choice architecture.
Choice Architecture
- The way choices are presented influences decisions, even seemingly simple ones like food selection.
- This "choice architecture" is unavoidable; any arrangement is a nudge, implying no neutral presentation.
Fly in the Urinal
- Amsterdam's Schiphol Airport added flies to urinals to reduce spillage.
- This simple nudge decreased spillage by 80% and cleaning costs by 8%, proving nudges' surprising effectiveness.