2min chapter

If Books Could Kill cover image

"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change

If Books Could Kill

CHAPTER

Carolyn's Decision Making Strategy

Carolyn is what we will be calling a choice architect. A choice architect has the responsibility for organizing the context in which people make decisions. Although Carolyn is a figment of our imagination, many real people turn out to be choice architects - most without realizing it. If you design the ballot voters use to choose candidates, you are a choice architect; if you're a doctor and must describe treatments available to a patient, you area choice architect. There's no non-ideological way to design systems, right? Like if you design an intersection with traffic lights or with stop signs, those are both architectures that are going to produce predictable outcomes. But they're both equally ideological.

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