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"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change

If Books Could Kill

CHAPTER

Organ Donor Rates in Different Countries

The biggest one that they use and that comes up in every single TED Talk, PDF, whatever about nudges is organ donations. In Germany, it's 12% of people are organ donors and in Austria, it's 99%. This is at the heart of the selling point of nudges. You can get around politics, right? You don't have to spend any more money. All you have to do is change the default on the form.

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