Don't Mess With Texas

Don't mess with Texas is a great slogan, but the vast majority of examples in this book are not fucking nudges. It feels like they ran out of examples of choice architecture real quickly. A huge portion of this book is just them describing public information campaigns. They're like an anti smoking campaign in Montana told teens like most teens don't smoke. But that's not meaningfully a nudge and there's been public information campaigns about smoking for decades. You can't really solve big problems with this without getting more homophobic.