2min chapter

If Books Could Kill cover image

"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change

If Books Could Kill

CHAPTER

The Don't Mess With Texas Campaign

Stevie Rayvon: I can't get over the fact that an anti-litering campaign was turned into like a vague threat of violence towards non-textions. It's actually, I guess, like they're trying to associate not littering with somehow being tough. This is same basic play as just having the commercial be like flaming gay guys who are littering. Like, oh Littering is gay. That's the message that they are trying to send to this.

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