"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change
If Books Could Kill
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The Benefits of Behavior Economics for Organ Donation
The idea that economists think we're all rational, but it turns out we're irrational is kind of a straw man. As early as the 1970s, people were winning Nobel Prizes in economics for showing this. A researcher named David Gahl has spent years now basically trying to debunk this book.
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