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"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change

If Books Could Kill

CHAPTER

The Cost of a Dollar a Day Program

A pilot program in North Carolina paid teenage girls a dollar a day not to get pregnant. 30% of teenagers who have kids end up having a second kid within two years. A dollar a day is a trivial cost to the city, but the small recurring payment is salient enough to encourage teenage mothers to take steps to avoid getting pregnant again.

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