Introduction

Michael Wolraich: Nudge is one of the most influential books of the 2000s. He says it's part of TED talkification of American intellectual life, where everything was like a cute little rule. The book by Richard Thaler and Cass Sunstein has been taken up by numerous actual countries. Wojciechowski: We're going to spend the first like third to one half talking about what is good about this idea.