The Appeal of Pop Science

This is why Pop Science sucks, kind of right? The appeal of Pop Science is this like general sense that you are now one of the smart ones with the secret knowledge. David Gah has mostly looked into this loss aversion thing. He says there's no general cognitive bias that leads people to avoid losses more vigorously than to pursue gains. Price increases do not impact consumer behavior more than price decreases. Messages that frame an appeal in terms of a loss are no more persuasive than messages that frame an Appeal in terms ofA gain.