2min chapter

If Books Could Kill cover image

"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change

If Books Could Kill

CHAPTER

The Great Texas Trash Off

The Great Texas Trash Off is an innovative program that Texas came up with in 1987. It's like, well, what if we inspired people to take care of a highway? Right. And one of the most effective anti-litering interventions is actually adding trash cans. This doesn't really work on roadsides, but in cities, when you want to get rid of littering, that's pretty smart Nudge.

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