Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett

1

Introduction

00:00 • 4min

2

Brand and Performance

04:03 • 4min

3

Can You Give Me Your Definition of Performance Marketing and Brand Marketing?

08:00 • 5min

4

Getting Back Together Again

13:27 • 3min

5

The Dangers of Tribal Approaches to CPAs

16:06 • 2min

6

Is There a Difference Between Short Term and Long Term?

18:34 • 4min

7

Are We Creating a Confusion?

22:21 • 3min

8

Brown Building

25:26 • 4min

9

Aren't They Attracting Both in the Same Execution?

29:34 • 6min

10

Is Creative Execution the Challenge That We're Struggling With?

35:05 • 5min

11

Is There a Constant Sensation That People Are in Market and Out of Market?

39:39 • 2min

12

Do You Think We Could Do This Together?

41:26 • 5min

13

What Do You Admire About KFC Brands?

46:51 • 2min

14

I've Always Admired McDonald's, Especially Their UK Work

49:03 • 2min

15

The Myrkats - A New Approach to Insurance Brands?

51:08 • 2min

16

A Brilliant Case Study of a Brand That's Not Too Lazy to Craft in Its Performance Ads

53:16 • 4min

17

The Lucky Generals Are a Great Case Study

57:28 • 2min