The Dangers of Tribal Approaches to CPAs

Tribal approach to marketing can make for a less enjoyable working environment. CMOs often have remit over both performance and advertising, but as often it comes down to boring things like org structures. Sometimes they end up kind of seeing themselves enemies because they want each other, they're fighting over a pot of money. Ironically, if they work together, they could probably to use a very relevant phrase in the UK right now, grow the pie.