
Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
On Strategy Showcase
00:00
Are We Creating a Confusion?
I think it's healthy that there's debate, but it also can lead to confusion. So what are we to believe? And are we creating a confusion that we don't need to create? I know you said you give me another question. I think you've got five. Gosh, how to kind of take that say 60 40 for the simplest version of it into an organization and start to show that it's working then you can slowly invest more and more with the budget. It's just a basic principle of kind of step by step. So you start start by listening to people rather than shouting at them, and then start by being helpful, and then sort of be more and more
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