Brown Building

I think language is very, very important in this and you know, that Les's work, some of the best bits of it are so simple. I think we mistake this mythical CFO for being somebody who is a super intellectual. Then they're actually very simple people who like simple language, plain language. Ask them, you know, why they chose their car, why they're wearing that watch, why they have that handbag. They will respond in a human way to that and understand what it is to build a brand or at least open up a conversation. It's not necessarily about loads of data, loads of very complex things. But just using simple, simple story, simple language