Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
On Strategy Showcase
00:00
Do You Think We Could Do This Together?
The perfect split is not in the spend, but it's in the creative execution. I think we do need to do a caution against only ever doing everything together. Different categories operate differently low versus high interest and all that kind of thing. And then figuring out how you do it is, to me, is details.
Transcript
Play full episode
