Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
On Strategy Showcase
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The Lucky Generals Are a Great Case Study
Claire Strickett: Some of the best work being done in the US has been done by London agencies. Tom Roach: I'm also a massive fan of lucky generals in their Amazon work. And yeah, it's brilliant. A British agency, a plucky little Brit, like the lucky generals, is doing that.
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