The Myrkats - A New Approach to Insurance Brands?

McDonald's has been winning awards for long-term growth and doing terrific, interesting work. Jenny Romaniak loves them for their use of distinctive brand assets. I think the very long-running campaign with the Myrkats in the UK is designed to get you to sit down and not Google type in and compare the market versus the competitors. It's just being that one millisecond ahead in your kind of recall. So it's essentially aimed at driving web traffic to their website but done in an incredibly creative way.