A Brilliant Case Study of a Brand That's Not Too Lazy to Craft in Its Performance Ads

I think US advertising always seems to be funnier. I don't want it is maybe you've got funnier sitcoms, funnier writers. There seems to be a comfort with delivering something and getting out of people's lives for a second. So there's not so much of that about in the U.S. A lot of humour has probably been ironed out by globalised advertising. Pat thinks humor gets interpreted as sort of weepy - which is fine. But he doesn't interpret emotional in quite the same way.