The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD Third interview with Tim WIlliams
Jul 7, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
The Future of AI in the Advertising Industry
02:20 • 5min
The Role of the Advertising Professional
07:39 • 3min
The Role of AI in Advertising Prompt Engineering
10:47 • 5min
The Dirty Little Secret in the Professions
15:47 • 3min
The Anti-Capitalist Argument in Accounting and Law Firms
18:22 • 3min
How to Price the Building, Not the Bricks
21:43 • 3min
The Power of Productization in Value Pricing
24:14 • 2min
The Death of the Billable Hour
26:17 • 2min
The Soul of Enterprise
28:38 • 4min
The Importance of Subscriptions in Advertising
32:38 • 3min
The Rise of Productization in the Advertising Space
35:25 • 3min
The Future of AI
38:43 • 5min
The Soul of Enterprise With Ron Baker and Ed Class
43:34 • 2min
The Difference Between Hourly Billing and the Old Commission Model
45:07 • 3min
The Role of the Leader in Category Issues
47:56 • 2min
The Power of One Pitch
49:41 • 2min
The Four Walls of the Box
51:13 • 5min