The Soul of Enterprise: Business in the Knowledge Economy

Third interview with Tim WIlliams

Jul 7, 2023

56:44

Creator website

AI Chapters

Episode notes

Introduction

2min

The Future of AI in the Advertising Industry

5min

The Role of the Advertising Professional

3min

The Role of AI in Advertising Prompt Engineering

5min

The Dirty Little Secret in the Professions

3min

The Anti-Capitalist Argument in Accounting and Law Firms

3min

How to Price the Building, Not the Bricks

3min

The Power of Productization in Value Pricing

2min

The Death of the Billable Hour

2min

10.

The Soul of Enterprise

4min

11.

The Importance of Subscriptions in Advertising

3min

12.

The Rise of Productization in the Advertising Space

3min

13.

The Future of AI

5min

14.

The Soul of Enterprise With Ron Baker and Ed Class

2min

15.

The Difference Between Hourly Billing and the Old Commission Model

3min

16.

The Role of the Leader in Category Issues

2min

17.

The Power of One Pitch

2min

18.

The Four Walls of the Box

5min

For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing. If you have a comment or question for Tim, please tag us at @asktsoe on Twitter or send an email to asktsoe@verasage.com.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.