The Importance of Subscriptions in Advertising

I make the argument that that is a perfect candidate to package up offer in various versions, ABC sell that to your client as a subscription. It's a way of getting experience with the subscription model. And it's an additional revenue stream, particularly for clients who really ought to be getting analytics reported to them on a regular basis, but they're not. Do you see anything with regard to subscription fatigue and or just resistance of customers to subscription? So talk, talk a little bit about that. I've yet to see a firm go all in. In the advertising marketing space with subscription, although I should say don't personally know them. Of agencies who say you can subscribe to our digital marketing