The Rise of Productization in the Advertising Space

I haven't seen subscription fatigue in my sector, because it's not nearly established enough. So we've got a ways to go before we hit subscription fatigue, at least in my business. The most interesting new examples of productization involves some form of AI. Prediction machines developed by PR firms that help predict the sentiment of a particular story or news release before it's even written. There is AI powered media planning that uses predictive modeling that has been productized and named. And then as I mentioned before, just new agency brands that that are AI driven agencies where everything they do is going to be assisted by machine learning in some cases.