The Role of the Advertising Professional

I was taught as a young advertising professional, the 60 headline school of creative development. You probably won't have a great idea until you've written at least 60 headlines. The first 20 are going to be things you heard before the next 20 are, you know, average and then finally you're getting into interesting new territory when you've got 50 or 60 ideas on paper. Well, this is what AI does for us - it's a shortcut to rapid creative prototyping. And so I think that that, that, but in the end it takes the human to say yeah, that's it. That's the one which will resonate based on our knowledge of human nature.