5min chapter

The Soul of Enterprise: Business in the Knowledge Economy cover image

Third interview with Tim WIlliams

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Future of AI in the Advertising Industry

Back in 2019, October 22nd of 2019, you wrote an article called Billing by the Nano Second. Basically predicting what's happening with AI right now. You were way ahead of your time on this. Well, I think AI had been written about for a few years prior to that. And if you've got a time based business model, that just makes no sense. So my bold prediction that I made a while ago about no professional service firm knowledge firms going to be billing by the hour in 10 years from now is true.

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