Third interview with Tim WIlliams
The Soul of Enterprise: Business in the Knowledge Economy
00:00
The Role of the Leader in Category Issues
He said, we need to move as agencies. We need to move off brand issues and start dealing with category issues. How do you get people to adopt solar panels, electric vehicles? And then he loves this Phillips lighting because they turned different colors. This blew my mind. Do you agree?
Transcript
Play full episode
