5min chapter

The Soul of Enterprise: Business in the Knowledge Economy cover image

Third interview with Tim WIlliams

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Role of AI in Advertising Prompt Engineering

Greg Kite: Is there a budding career around AI machine learning? He says it's useful in both an objective and a subjective way. It helps immensely in more effective targeting based on demographics, geographics or psychographics. Greg asks Ron Baker and Ed Class to share their thoughts on the future of business with us.

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