For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing. If you have a comment or question for Tim, please tag us at @asktsoe on Twitter or send an email to asktsoe@verasage.com.