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2min chapter
Third interview with Tim WIlliams
The Soul of Enterprise: Business in the Knowledge Economy
The Power of Productization in Value Pricing
Productization is a very powerful shortcut to success in value pricing. It's based on the idea that nobody buy our clients aren't buying solutions and efforts they're buying solutions. They're not buying services. So why not package that up in a form that everyone inside the firm knows understands?
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