Adspend with Ash Melwani and Rabah Rahil

EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck

Jul 11, 2022

54:07

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Highlights

AI Chapters

Episode notes

A.D. Test Subscriptions

01:38

Direct Mail for Windback - What Are the Best Things?

05:29

I've Got a Million Customers. Lifetime Value Is a Thousand.

02:57

Introduction

3min

Retaining Leads on Your Main Landing Pages

4min

Are You Leaning More Towards Email?

5min

I Love Conditional Blocks, Right?

2min

Is There a Big Lift Just From Segmentation?

2min

Is There a Longer Consideration Cycle for Push Notifications?

4min

Avi Community

5min

Direct Mail for Windback - What Are the Best Things?

5min

My Big Issue With Loyalty Programs

6min

10.

I've Got a Million Customers. Lifetime Value Is a Thousand.

3min

11.

Value Over Discount Is the Takeaway

5min

12.

A.D. Test Subscriptions

2min

13.

How to Get More People Into Subscriptions

3min

14.

What Are You Going to Do With Your Elephant?

6min

Today we welcome none other than Gina Perrelli, founder of Retextion to the show. Retention is one of the most important parts of your ecom business - but many businesses get this wrong. So today we're going to dive into how to improve your retention with simple, proven tactics. And, we'll show you how to create a loyalty program that isn't terrible (yes, it's possible).

PS - big announcement coming on the Triple Whale Twitter account tomorrow! Follow us there so you don't miss the news :)

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Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Gina on Twitter - https://twitter.com/EmailLikeAGi

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋