Adspend with Ash Melwani and Rabah Rahil EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Jul 11, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 3min
Retaining Leads on Your Main Landing Pages
03:18 • 4min
Are You Leaning More Towards Email?
07:22 • 5min
I Love Conditional Blocks, Right?
12:12 • 2min
Is There a Big Lift Just From Segmentation?
13:57 • 2min
Is There a Longer Consideration Cycle for Push Notifications?
15:58 • 4min
Avi Community
19:52 • 5min
Direct Mail for Windback - What Are the Best Things?
24:46 • 5min
My Big Issue With Loyalty Programs
30:15 • 6min
I've Got a Million Customers. Lifetime Value Is a Thousand.
35:52 • 3min
Value Over Discount Is the Takeaway
38:49 • 5min
A.D. Test Subscriptions
43:26 • 2min
How to Get More People Into Subscriptions
45:05 • 3min
What Are You Going to Do With Your Elephant?
48:21 • 6min