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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
Are You Leaning More Towards Email?
SMS will convert higher, but if you need a lot of education, then it's email for you guys. I always have a love hate with SMS in terms of because when it has a bit more spicy unit economics than email does. People don't want a block paragraph of text. Like think about when you open up your phone if one of your friends texts you a block like a paragraph you're like, oh no, like something is wrong. Ashby: What are the fundamentals of a retention program for you? Just kind of where'm your head out there? Obby: Oh my gosh! You can get away with like once a week and that's really interesting to me
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