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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
Is There a Big Lift Just From Segmentation?
A lot of times what happens is people try to go too heavy on the segmenting. Do you see a like a pretty big lift just from really segmenting these things out? So yes and no. I've seen a huge lift. Like I think it goes both ways and it has to be done smart.
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