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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
I Love Conditional Blocks, Right?
A lot of brands will either have like that one product funnel to kind of introduce people into the ecosystem, right? And I think that post purchase funnel would make sense that it's a little bit generic. So for us, and maybe a few other brands, like we have a couple products at the top of the funnel just because we have two types of customers,. We have one that's coming in for weight loss and then another customer that's come in for more beauty, right? Hair, skin, nails, overall wellness, right? Does it make sense to know what those people are? Once you have the base lines now, yes.
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