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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
Direct Mail for Windback - What Are the Best Things?
Sally Kohn: What has been like the best things that you've seen in some sort of retention programs and would have been the worst thing? And then I want to get in the loyalty because I have some thoughts on loyalty programs. She says she's done as complicated logic as you could possibly get based off massive product catalogs, where they're at and what their AOV is. Kohn: There's no dynamic way for me to pull out all that data so we'll wait and do it a number of times with different brands.
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