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EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Adspend with Ash Melwani and Rabah Rahil
How to Get More People Into Subscriptions
A lot of brands now I'm trying to push like subscription on the first order and like default is like subscribe and save, right? We've tried it and didn't really increase subscriptions because I think people are just gonna try the product first. You want to make the frequencies make sense. The worst thing you want to do is have these weird frequencies where it's like you're going to end up with maybe the Avi, not the Avi community. Do not push for people to go every one week, every one month, every three months,. That is less shipping, less times for them to cancel.
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